Smartyr.BI
Business Intelligence
Easily see what Marketing Channels are working for your business. Know each channel’s cost, leads, sales and return on investment.
Why you need our Business Intelligence Dashboard
- Know what each of your marketing channels are doing
- Easily allocate leads to each channel using call and email tracking
- Save money by stopping marketing that doesn't work
- Invest your marketing dollars in the right channels
BI Tools
Business Intelligence (or BI) is critical to running a successful and profitable small business. Yet many small business owners have no idea what their different marketing channels are actually doing for their business. Over the years we have spoken to many small business owners who have been running expensive advertising campaigns and when they actually start tracking them, realise they are just costing money and not converting any leads (or minimal).
The reason so many small business owners don’t track each marketing channel is the complexity. How do you easily measure the number of leads coming from each channel, how many convert to sales and what the average sale value is? Smartyr.BI combined with Smartyr.CRM is the answer.
Where do your leads come from?
Smartyr.BI uses call tracking and email tracking technology to allocate your enquiries to the marketing channel that converted it. Simply set up a unique tracking number and email for each marketing channel and use this for your enquiries. When you receive a message, it is automatically allocated to the relevant channel.
How many leads and sales do your marketing channels convert?
When you use Smartyr.CRM and move a message thread to a sale status, you simply tick a box to say it became a sale and fill in the field for how much the sale was. Smartyr.BI will then take this information along with the lead source data and create a business intelligence dashboard showing each channel and how many leads, sales and revenue they created. Then simply add in how much you spent for each of these channels and it will automatically calculate cost/lead, cost/sale and return on advertising spend (ROAS).
